Data based on a 2003 American Home Guides Study of 5,486 respondents
The average internet home buyer is:
___ - a 26-35 year old woman
___ - with an annual income between $50,000 and $100,000
___ - searching for a home in the Southern United States to purchase within three months
More than 14% of respondents were over 55, indicating baby boomers are comfortable researching online
83% of respondents planned on buying within 12 months.
When asked which source they used most, "Internet" received 73% of the votes, followed by "driving around" with 8%·
85% of people looking for a home use the Internet, and of those 78% feel that the Internet played a significant role in their purchase experience (2003 Ipos-Reed Study)
·42% of people that have not purchased a home in the past two years - and are not planning to purchase one over the next two years - say they still seek information about new homes online. (2003 Ipos-Reed Study)
Consumers turn to the web for information because they consider it to be one of the most trusted sources for making major purchases, second only to spouses (Harris Interactive 2004)